Marketing

Henry Heavisides - Marketing Consultant

Direct Marketing is marketing that is measureable & accountable. It allows marketing spend to be targetted to activities which will bring the best return on investment. However, to use direct marketing to its maximum effect requires a combination of great creative materials backed up by in depth statistical analysis with an understanding of the diverse media opportunities. Combining on-line and off-line marketing allows  tremendous opportunities, but also brings many challenges.

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“Henry is a recognised authority in relation to direct marketing and home shopping. I enjoyed working with him and found him to be focussed, commercial, approachable and fun to be around.”